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Rajesh Srivastava
Associate Professor, Marketing
Acadiana Bottling Endowed Professorship in Marketing
Ph.D., Marketing, University of North Texas, August, 1996 |
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| Refereed Journal Articles |
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- Gwen Fontenot Anne Keaty and Rajesh Srivastava (2005) "Selling on the Internet into the Franchisee’s Territory: Is It Breach of Contract, Bad Faith, or Fair Competition? Journal of Marketing Channels (Forthcoming).
- Keaty Anne, Rajesh Srivastava and Robert Viguerie (2004), "E-Mail Communication as "Advertising and Promotion" Under the Lanham Act: Analogy to Offline Cases and Limited New Precedents." Journal of Academy of Marketing Science, Fall 2004, Volume 32, No. 4.
- Holmes, Terence and Rajesh Srivastava (2002) "Effects of Job Perceptions on Job Behaviors - Implications for Sales Performance", Industrial Marketing Management, Volume 31, Number 5; pg 421-428.
- Phani Tej Adidam and Rajesh Srivastava (2001) "Building a Strategic Advantage: Fostering Optimism within the Sales Force", Marketing Management Journal, Fall 2001, Volume 11, Issue 2, page 12-23.
- Rajesh Srivastava, Lou Pelton and David Strutton (2001) "The Will to Win: An Exploratory Investigation of How Sales Managers Can Inspire Sales Force Effort; Journal of Marketing Theory and Practice, Spring 2001; Volume 9, Iss. 2; pg. 11-26.
- Terence Holmes and Rajesh Srivastava (1999) "Effects of Relationalism and Readiness on EDI Collaboration and Outcomes," Journal of Business and Industrial Marketing, Volume 14, Number 5/6 1999, p 390-402.
- Rajesh Srivastava and Jeff Sager (1999) "Influence of Personal Characteristics on Salespeople’s Coping Styles", Journal of Personal Selling and Sales Management, Volume XIX, No. 2, p.47-58.
- Erramilli Krishna, Rajesh Srivastava and Seong Soo Kim (1999) "Internationalization Theory Revisited: Evidence From Korean Multinationals,"Asia Pacific Journal of Management; Vol. 16, Issue.1, pg.29-45.
- David Strutton and Rajesh Srivastava (1998) "Any Road Will Do, If You Don’t know Where You Are Going" Small Business News, Vol. 1 Issue 4 (Invited).
- Chowdhury Jhinuk, Jim Reardon and Rajesh Srivastava (1998) "Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured Versus Unstructured Scales", Journal of Marketing: Theory and Practice, Vol. 6 No.2 p.71-96.
- Chip Miller, James Reardon, Rajesh Srivastava and Su-Wei Hu (1995) "Special Economic Zones of the People's Republic of China: An Examination of Entry Strategies by Taiwanese Investors,"International Journal of Management, Vol. 12 No. 2, p247-254
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| Grants |
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- 1998 Summer Research Grant (Principle Investigator)
- 1999-2000 Board of Regents Grant for setting up an "International Business Clearinghouse" at the University of Louisiana at Lafayette (Co-Principle Investigator).
- 2000-2001 Board of Regents Grant for Enhancing Marketing Curricula with Geodemographic Software Applications (Co-Principle Investigator)
- 2004 Summer Research Grant (Principle Investigator)
- 2004-2006 Board of Regents Grant "Extending JIT to incorporate JIC scenarios: Refocusing contingency planning for teaching strategic marketing and supply chain management in Louisiana’s post 9/11 economy" (Principle Investigator) Pending.
- 2004-2007 Board of Regents Grant, "Obesity in Louisiana: Associated Socio-Economic Factors" (Co-Principle Investigator) Pending.
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| Honors |
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- Beta Gamma Sigma Honor Society
- Consortium Fellow, Southwestern Marketing Association 1993
- Discussant at Southern Marketing Association Proceedings 1994.
- Reviewer for Sales Management track of Summer AMA 1995.
- Chair of a session in Sales Management track of Summer AMA 1995.
- Reviewer for Relationship Marketing track of AMS 1996
- Reviewer for Strategy track of AMS 1997.
- Reviewer for Sales Management track of Southern Marketing Proceedings 1997.
- Reviewer for Logistics Track of Atlantic Marketing Association Proceedings 1997.
- Reviewer for American Marketing Association Marketing Exchange Colloquium 1998.
- Track Chair for Southwestern Marketing Association Proceedings 1998
- Reviewer for Sales Management track of Atlantic Marketing Association Proceedings 1999
- Reviewer for Southwestern Marketing Association Proceedings 1999
- Track Chair of Sales Management track for Association of Collegiate Marketing Education 2001.
- Reviewer for 2001 World Marketing Congress
- Reviewer for Relationship Marketing track of American Marketing Association Proceedings 2001
- Reviewer for Summer American Marketing Association Proceedings 2002
- The Lt. Col Philip J. Piccione and Col. Jean M. Migliorino Faculty Award for Research Excellence 2003.
- Reviewer for Journal of Personal Selling and Sales Management
- Reviewer for Asia Pacific Journal of Management
- Reviewer for Journal of Marketing Channels
- Reviewer for Academy of Marketing Science Proceedings 2003
- Acadiana Bottling Endowed Professorship in Marketing (2004-Present)
- Track Chair of Selling and Sales Management track for Association of Collegiate Marketing Education 2005
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