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William N. Swain
Associate Professor, Department of Communication
Accredited, Public Relations Society of America
Hubert Bourgeois Endowed Professorship in Communication
Ph.D., Communication, University of Alabama, 1992
Dissertation title: "Permutations of the hierarchy of advertising effects in the presentation of television program promotions: an experimental investigation". |
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| Refereed Journal Publications |
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- Swain, W. N. (2005). Perceptions of Interactivity and Consumer Control in Marketing Communication: An Exploratory Survey of Marketing Communication Professionals. Journal of Interactive Advertising. 6(1), fall 2005.
- Swain, W. N. (2004) Perceptions of IMC After a Decade of Development: Who’s at the Wheel, and How Can We Measure Success? Journal of Advertising Research, 44(1), 46-65.
- Swain, W. N. (2003) An Exploratory Assessment of the IMC Paradigm:Where Are We, and Where Do We Go From Here? Integrated Marketing Communication Research Journal, April, 2003, 9 (1), 3-11 (lead article).
- Swain, W. N., Zatepilina, O., Chmiola, L., Qian, H., Moceri, L., Dev, P., and Dinu, L. (2001). We like it, we’re doing it, but do we know what it is (yet)?: An exploratory study of integrated marketing communication. Web Journal of Mass Communication Research, 4 (4), http://www.scripps.ohiou.edu/wjmcr/vol04/4-4a-b.htm.
- Swain, W. N., Copeland, G. A., and Johnson-Cartee, K. S. (2000). If My Commercial Makes Fun of My Political Opponent, Do My Race and My Gender Make a Difference? Web Journal of Mass Communication Research, 3 (4), http://www.scripps.ohiou.edu/wjmcr/vol03/3-4a-b.htm. (Dated 2000 by the journal, but accepted and posted in 2001.)
- Okeowo, D., and Swain, W. N. (1999). Valence Positioning and Increased Media Visibility: Biafra's and Nigeria's Wartime Publicity Activities. World Communication, 28 (1), 43-56.
- Swain, W. N. (1999). Propaganda and Rush Limbaugh: Is the Label the Last Word?. Journal of Radio Studies 6(1). 27-40.
- Swain, W. N. (1999). If We All Want It, Why Can’t We Have It? Replay Officiating as a PR Issue for the NFL. Public Relations Quarterly 43(4), 10-17.
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| Instructor's Manual |
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- Swain, W. N., and Biagi, Shirley (2004). Instructor’s Resource Manual for Biagi’s Media/Impact, An Introduction to Mass Media, Seventh Edition, Wadsworth Publishing.
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| Awards |
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- Outstanding Advisor Award, University of Louisiana at Lafayette, 2003.
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